Curry, B. and Moutinho, L. (1993) Using advanced computing techniques in banking. International Journal of Bank Marketing, 11(6), pp. 39-46. (doi: 10.1108/02652329310045756)
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Abstract
Reviews recent trends and developments in the use of Information Technology in the banking environment. Considers the more advanced software technologies and examines two specific applications. The first involves the use of expert systems techniques as decision support tools; the second applies neural network techniques in a model of consumer perceptions of ATM machines.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Curry, B., and Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | International Journal of Bank Marketing |
| ISSN: | 0265-2323 |
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