Intelligent computer models for marketing decisions

Curry, B. and Moutinho, L. (1994) Intelligent computer models for marketing decisions. Management Decision, 32(4), pp. 30-35. (doi:10.1108/00251749410058653)

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Abstract

Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Curry, B., and Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Management Decision
ISSN:0025-1747

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