Hurley, S. and Moutinho, L. (1996) Approximate algorithms for marketing management problems. Journal of Retailing and Consumer Services, 3(3), pp. 145-154. (doi: 10.1016/0969-6989(95)00067-4)
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Abstract
In this paper we show how three relatively unknown optimization techniques could be used to solve important marketing management problems. In particular, we consider genetic algorithms for site location analysis, tabu search for market segmentation, and finally simulated annealing for designing sales territories.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Hurley, S., and Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Retailing and Consumer Services |
| ISSN: | 0969-6989 |
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