ATMs: linking customer perceptions and behaviour: a neural network approach

Davies, F., Moutinho, L. and Curry, B. (1996) ATMs: linking customer perceptions and behaviour: a neural network approach. Journal of Database Marketing, 3(4), pp. 341-352.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Davies, F., Moutinho, L., and Curry, B.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Database Marketing
ISSN:1350-2328

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