Phillips, P.A. and Moutinho, L. (2000) The strategic planning index: a tool for measuring strategic planning effectiveness. Journal of Travel Research, 38(4), pp. 369-379. (doi: 10.1177/004728750003800405)
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Abstract
Little empirical research exists on the measurement of strategic planning effectiveness. The authors propose a new approach: the strategic planning index (SPI). The SPI is tested on the hotel sector. Findings suggest that the SPI can be particularly useful for corporate and hotel unit managers in evaluating their strategic planning processes.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Phillips, P.A., and Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Travel Research |
| ISSN: | 0047-2875 |
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