Modelling store patronage using comparative structural equation models

Moutinho, L. and Hutcheson, G.D. (2000) Modelling store patronage using comparative structural equation models. Journal of Targeting, Measurement and Analysis for Marketing, 8(3), pp. 259-275.

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Abstract

Applies modelling to store patronage/choice of supermarkets, basing discussion on 1999 survey of small customer sample in Cardiff in Wales. Compares customer profiles and choice variables using the LISREL software model, examining factors like quality and additional services, car and speed and value. Finds that strong links exist between customer profile and choice (e.g. high-paid customers prioritize value, time and speed), and that unexpected choices for additional services and quick till times emerge. Recommends that managers take account of these findings, since they are often different from what the store believes is true.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Hutcheson, G.D.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Targeting, Measurement and Analysis for Marketing
ISSN:0967-3237

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