Chien, C.S. and Moutinho, L. (2000) The external contingency and internal characteristics of relationship marketing. Journal of Marketing Management, 16(6), pp. 583-595. (doi: 10.1362/026725700785045895)
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Abstract
Exchange is a social as well as economic means that the consumer utilises to secure or manage his/her surroundings. Facilitating exchange is matter of managing relations among the market of networks. This study is a first attempt to pursuing a structural explanation of relationship marketing through a conceptualisation grounded on a higher level metaphor, theorised from derived abstraction and tested on empirical definition. The research findings advance our understanding of the internal characteristics and the external contingency of relationship marketing.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Chien, C.S., and Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Marketing Management |
| ISSN: | 0267-257X |
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