The external contingency and internal characteristics of relationship marketing

Chien, C.S. and Moutinho, L. (2000) The external contingency and internal characteristics of relationship marketing. Journal of Marketing Management, 16(6), pp. 583-595. (doi: 10.1362/026725700785045895)

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Exchange is a social as well as economic means that the consumer utilises to secure or manage his/her surroundings. Facilitating exchange is matter of managing relations among the market of networks. This study is a first attempt to pursuing a structural explanation of relationship marketing through a conceptualisation grounded on a higher level metaphor, theorised from derived abstraction and tested on empirical definition. The research findings advance our understanding of the internal characteristics and the external contingency of relationship marketing.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Chien, C.S., and Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Marketing Management

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