Moutinho, L. (1986) International marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing: Washington, D.C., USA, pp. 971-980. ISBN 9780933833036
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Research Publishing |
| ISBN: | 9780933833036 |
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