Moutinho, L. (1989) Segmentation. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde: Glasgow, UK.

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Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:University of Strathclyde

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