Moutinho, L. (1990) The formulation and the evaluation of the marketing mix. In: Lendrevie, J. and Lindon, D. (eds.) Mercator: Théorie et Pratique du Marketing. Dalloz: Paris, France. ISBN 9782247011964
Full text not currently available from Enlighten.
| Item Type: | Book Sections |
|---|---|
| Additional Information: | 4th edition |
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Dalloz |
| ISBN: | 9782247011964 |
University Staff: Request a correction | Enlighten Editors: Update this record
Deposit and Record Details
Deposit and Record Details