An expert system for promotion budget allocation to international markets

Moutinho, L. and Rita, P. (1994) An expert system for promotion budget allocation to international markets. In: Uysal, M. (ed.) Global Tourist Behavior. Haworth: New York, NY, USA. ISBN 9781560244714

Moutinho, L. and Rita, P. (1994) An expert system for promotion budget allocation to international markets. In: Uysal, M. (ed.) Global Tourist Behavior. Haworth: New York, NY, USA. ISBN 9781560244714

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Rita, P.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Haworth
ISBN:9781560244714

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