Moutinho, L. and Meidan, A. (2008) Quantitative Methods in Marketing. In: Baker, M. and Hart, S. (eds.) The Marketing Book. Butterworth-Heinemann: Oxford, UK, pp. 170-221. ISBN 9780750685665
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Meidan, A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Butterworth-Heinemann |
| ISBN: | 9780750685665 |
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