Moutinho, L., Beynon, M. and Veloutsou, C. (2010) A new dempster-shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligent Systems Using Soft Computing. Series: Studies in fuzziness and soft computing. Springer Verlag: Berlin, Germany, pp. 365-388. ISBN 9783642156052
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra and Moutinho, Professor Luiz |
| Authors: | Moutinho, L., Beynon, M., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School |
| Publisher: | Springer Verlag |
| ISBN: | 9783642156052 |
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