Moutinho, L., Bian, X. and Reast, J. (2010) The effects of consumers perceptions on purchase intentions towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER.
Full text not currently available from Enlighten.
Item Type: | Book Sections |
---|---|
Status: | Published |
Glasgow Author(s) Enlighten ID: | Bian, Mrs Xuemei and Moutinho, Professor Luiz |
Authors: | Moutinho, L., Bian, X., and Reast, J. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | ATINER |
University Staff: Request a correction | Enlighten Editors: Update this record