The effects of consumers perceptions on purchase intentions towards counterfeit luxury branded products

Moutinho, L., Bian, X. and Reast, J. (2010) The effects of consumers perceptions on purchase intentions towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER.

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Bian, Mrs Xuemei and Moutinho, Professor Luiz
Authors: Moutinho, L., Bian, X., and Reast, J.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:ATINER

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