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Artificial neural networks (ANNs) in marketing

Moutinho, L., and Silva, M.M. (2013) Artificial neural networks (ANNs) in marketing. In: Lee, N. (ed.) Encyclopaedia of Management Marketing. Wiley. (In Press)

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Item Type:Book Section
Status:In Press
Glasgow Author(s) Enlighten ID:Moutinho, Prof Luiz
Authors: Moutinho, L., and Silva, M.M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Wiley

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