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Moutinho, L., and Wang, W.-C. (2013) Human - computer interface in marketing. The case of the slogan validator. In: Lee, N. (ed.) Encyclopaedia of Management - Marketing. Wiley. (In Press)
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| Item Type: | Book Section |
|---|---|
| Status: | In Press |
| Glasgow Author(s): | Wang, Mrs Wan-Chen and Moutinho, Prof Luiz |
| Authors: | Moutinho, L., and Wang, W.-C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Wiley |
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