Moutinho, L. and Evans, M. (1992) Applied Marketing Research. Addison-Wesley: Wokingham, UK. ISBN 9780201565041
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Item Type: | Books |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L., and Evans, M. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Addison-Wesley |
ISBN: | 9780201565041 |
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