Meidan, A. and Moutinho, L. (1993) Cases In Marketing of Services: An International Collection. Addison-Wesley: Wokingham, UK. ISBN 9780201565058
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Item Type: | Books |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Meidan, A., and Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Addison-Wesley |
ISBN: | 9780201565058 |
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