Cases In Marketing of Services: An International Collection

Meidan, A. and Moutinho, L. (1993) Cases In Marketing of Services: An International Collection. Addison-Wesley: Wokingham, UK. ISBN 9780201565058

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Item Type:Books
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Meidan, A., and Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Addison-Wesley
ISBN:9780201565058
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