Moutinho, L. (1995) Cases in Marketing Management. Addison-Wesley: Wokingham, UK. ISBN 9780201627442
Full text not currently available from Enlighten.
Item Type: | Books |
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Additional Information: | 2nd edition |
Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Addison-Wesley |
ISBN: | 9780201627442 |
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