Evans, M.J., Moutinho, L. and van Raaij, W.F. (1996) Applied Consumer Behaviour. Addison-Wesley: Harlow, UK. ISBN 9780201565010
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Item Type: | Books |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Evans, M.J., Moutinho, L., and van Raaij, W.F. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Addison-Wesley |
ISBN: | 9780201565010 |
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