Financial Services Marketing: A Reader

Meidan, A., Lewis, B. and Moutinho, L. (Eds.) (1997) Financial Services Marketing: A Reader. Dryden: London, UK. ISBN 9780030990199

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Item Type:Edited Books
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors:
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Dryden
ISBN:9780030990199

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