Spirits in a Material World: An Exploratory Study of Neutralisation in the Spirituality Market

Shaw, D. and Thomson, J.A. (2011) Spirits in a Material World: An Exploratory Study of Neutralisation in the Spirituality Market. In: European Marketing Academy Conference, University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia, 24-27 May 2011,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Shaw, Professor Deirdre
Authors: Shaw, D., and Thomson, J.A.
College/School:College of Social Sciences > Adam Smith Business School > Accounting and Finance

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