Panigyrakis, G. and Chatzipanagiotou, K. (2004) Key factors for marketing information systems effectiveness. In: Worldwide Marketing? 33rd EMAC Conference, Murcia, Spain, 18-21 May 2004,
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| Item Type: | Conference Proceedings |
|---|---|
| Additional Information: | ISBN: 9788483714645 |
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Chatzipanagiotou, Dr Kalliopi |
| Authors: | Panigyrakis, G., and Chatzipanagiotou, K. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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