Chatzipanagiotou, K. and Panigyrakis, G. (2006) The hotels typology based on their marketing information systems effectiveness. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics: 35th EMAC Conference, Athens University of Economics and Business, Greece, 23-26 May 2006,
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Item Type: | Conference Proceedings |
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Additional Information: | ISBN: 9789608919907 |
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Chatzipanagiotou, Dr Kalliopi |
Authors: | Chatzipanagiotou, K., and Panigyrakis, G. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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