The hotels typology based on their marketing information systems effectiveness

Chatzipanagiotou, K. and Panigyrakis, G. (2006) The hotels typology based on their marketing information systems effectiveness. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics: 35th EMAC Conference, Athens University of Economics and Business, Greece, 23-26 May 2006,

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Item Type:Conference Proceedings
Additional Information:ISBN: 9789608919907
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi
Authors: Chatzipanagiotou, K., and Panigyrakis, G.
College/School:College of Social Sciences > Adam Smith Business School > Management

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