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Examining the relationship between MrkIS effectiveness and support service quality: some empirical findings

Panigyrakis, G., Chatzipanagiotou, K. and Theodoridis, P. (2007) Examining the relationship between MrkIS effectiveness and support service quality: some empirical findings. In: Flexible Marketing in an Unpredictable World: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007,

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Item Type:Conference Proceedings
Additional Information:ISBN: 9789979948353
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi
Authors: Panigyrakis, G., Chatzipanagiotou, K., and Theodoridis, P.
College/School:College of Social Sciences > Adam Smith Business School > Management

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