Moutinho, L., Santos, J.P., Seixas, D. and Brandao, S. (2012) Neuroscience in branding: a functional magnetic resonance imaging study on brands implicit and explicit impressions. Journal of Brand Management, 19, pp. 735-757. (doi: 10.1057/bm.2012.32)
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| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Santos, Dr Jose and Moutinho, Professor Luiz |
| Authors: | Moutinho, L., Santos, J.P., Seixas, D., and Brandao, S. |
| College/School: | College of Medical Veterinary and Life Sciences > School of Psychology & Neuroscience College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Brand Management |
| ISSN: | 1350-231X |
| ISSN (Online): | 1479-1803 |
| Published Online: | 13 July 2013 |
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