Jones, M.V. (1999) Review of: Handbook of cross-cultural marketing, Herbig, Paul A. (1998). Journal of Economic Studies, 26(6), pp. 510-512. [Book Review]
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Publisher's URL: http://www.emeraldinsight.com/0144-3585.htm
| Item Type: | Book Reviews |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Jones, Professor Marian |
| Authors: | Jones, M.V. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Economic Studies |
| ISSN: | 0144-3585 |
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