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Review of: Handbook of cross-cultural marketing, Herbig, Paul A. (1998)

Jones, M.V. (1999) Review of: Handbook of cross-cultural marketing, Herbig, Paul A. (1998). Journal of Economic Studies, 26 (6). pp. 510-512. ISSN 0144-3585

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Publisher's URL: http://www.emeraldinsight.com/0144-3585.htm


Item Type:Article (Book review)
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Jones, Prof Marian
Authors: Jones, M.V.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Economic Studies
ISSN:0144-3585

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