Using the AHP to determine the correlation of product issues to profit

Muller, M. and Fairlie-Clarke, A.C. (2001) Using the AHP to determine the correlation of product issues to profit. European Journal of Marketing, 35(7/8), pp. 843-857. (doi: 10.1108/03090560110396269)



Publisher's URL:


Analyzes the correlation between product issues and product profit using the analytic hierarchy process (AHP). Estimation on the effect of profit on product issues by AHP; failure of the AHP to determine the correlation factors; development of procedure for determining correlation factors.

Item Type:Articles
Additional Information:Final version as accepted by the European Journal of Marketing supplied by the author
Glasgow Author(s) Enlighten ID:Fairlie-Clarke, Dr Anthony
Authors: Muller, M., and Fairlie-Clarke, A.C.
Subjects:H Social Sciences > HF Commerce
College/School:College of Science and Engineering > School of Engineering > Systems Power and Energy
Journal Name:European Journal of Marketing
Publisher:Emerald Group Publishing Limited
Copyright Holders:Copyright © 2001 Emerald Group Publishing Limited
First Published:First published in European Journal of Marketing 35(7/8):843-857
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher.

University Staff: Request a correction | Enlighten Editors: Update this record