The Television Entrepreneurs: Social Change and Public Understanding of Business

Boyle, R. and Kelly, L. (2012) The Television Entrepreneurs: Social Change and Public Understanding of Business. Ashgate: Farnham. ISBN 9781409403227

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Abstract

With business seemingly everywhere on television, from the risks of the retail and restaurant trade to pitching for investment or competing to become the next 'apprentice', The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, this book examines our changing relationship with entrepreneurship and the role played by television in shaping our understanding of the world of business. The book identifies the key structural shifts in both the television industry and the wider economy that account for these changing representations, whilst examining the extent to which television's developing interest in business and entrepreneurial issues is simply a response to wider social and economic change in society. Does a more commercial and competitive television marketplace, for instance, mean that the medium itself, through a particular focus on drama, entertainment and performance, now plays a key role in re-defining how society frames its engagements with business, finance, entrepreneurship, risk and wealth creation? Mapping the narratives of entrepreneurship constructed by television and analysing the context that produces them, The Television Entrepreneurs investigates how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.

Item Type:Books
Keywords:Mass media, business, television, entrepreneurship, audience attitudes
Status:Published
Glasgow Author(s) Enlighten ID:Boyle, Professor Raymond and Kelly, Dr Lisa
Authors: Boyle, R., and Kelly, L.
Subjects:H Social Sciences > HM Sociology
College/School:College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies
Publisher:Ashgate
ISBN:9781409403227
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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
476001Public Understanding of Business; Television, Representation and EnterpreneurshipRaymond BoyleArts and Humanities Research Council (AHRC)AH/F017073/1Theatre Film and Television Studies