Panigyrakis, G., and Veloutsou, C. (1999) Public relations management in bank and hotel industries in Greece. In: Current Issues in Services Marketing. Series: Discussion paper, 2 (1999/6). Nottingham University. Business School.
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|Item Type:||Book Section|
|Additional Information:||Papers submitted to the 12th UK Services Marketing Workshop (UK Academy of Marketing Special Interest Group) November 1998.|
|Glasgow Author(s):||Veloutsou, Dr Cleopatra|
|Authors:||Panigyrakis, G., and Veloutsou, C.|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|
|Publisher:||Nottingham University. Business School|