Veloutsou, C. (1999) The Brand Management System: Past, Present and Future. In: Business and Economics Society International Conference, Las Palmas, Canary Islands, 22-26 July,
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Item Type: | Conference Proceedings |
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Additional Information: | Anthology. Selected papers: pp. 128-193 |
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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