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The Brand Management System: Past, Present and Future

Veloutsou, C. (1999) The Brand Management System: Past, Present and Future. In: Business and Economics Society International Conference, 22-26 July, Las Palmas, Canary Islands.

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Item Type:Conference Proceedings
Additional Information:Anthology. Selected papers: pp. 128-193
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Dr Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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