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Men and Women as Public Relations Managers in Consumer Goods Industries in Greece and Italy: A comparison study of individual characteristics, role played, interfaces and difficulties encountered

Panigyrakis, G., and Veloutsou, C. (1997) Men and Women as Public Relations Managers in Consumer Goods Industries in Greece and Italy: A comparison study of individual characteristics, role played, interfaces and difficulties encountered. In: International Marketing: New Frontiers and Tendencies, 13-19 October, Montpellier, France. (Unpublished)

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Item Type:Conference Proceedings
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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