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Panigyrakis, G., and Veloutsou, C. (1997) Men and Women as Public Relations Managers in Consumer Goods Industries in Greece and Italy: A comparison study of individual characteristics, role played, interfaces and difficulties encountered. In: International Marketing: New Frontiers and Tendencies, 13-19 October, Montpellier, France. (Unpublished)
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Unpublished |
| Refereed: | Yes |
| Glasgow Author(s): | Veloutsou, Dr Cleopatra |
| Authors: | Panigyrakis, G., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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