Panigyrakis, G., and Veloutsou, C. (1997) Men and Women as Public Relations Managers in Consumer Goods Industries in Greece and Italy: A comparison study of individual characteristics, role played, interfaces and difficulties encountered. In: International Marketing: New Frontiers and Tendencies, 13-19 October, Montpellier, France. (Unpublished)
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|Item Type:||Conference Proceedings|
|Glasgow Author(s) Enlighten ID:||Veloutsou, Dr Cleopatra|
|Authors:||Panigyrakis, G., and Veloutsou, C.|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|