Panigyrakis, G., and Veloutsou, C. (1997) Men and Women as Public Relations Managers in Consumer Goods Industries in Greece and Italy: A comparison study of individual characteristics, role played, interfaces and difficulties encountered. In: International Marketing: New Frontiers and Tendencies, Montpellier, France, 13-19 October, (Unpublished)
Full text not currently available from Enlighten.
|Item Type:||Conference Proceedings|
|Glasgow Author(s) Enlighten ID:||Veloutsou, Dr Cleopatra|
|Authors:||Panigyrakis, G., and Veloutsou, C.|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|