Panigyrakis, G., and Veloutsou, C. (1995) The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors. In: 24th European Marketing Academy Conference (EMAC), 16-19 May, Paris, France.
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|Item Type:||Conference Proceedings|
|Glasgow Author(s):||Veloutsou, Dr Cleopatra|
|Authors:||Panigyrakis, G., and Veloutsou, C.|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|