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Panigyrakis, G., and Veloutsou, C. (1995) The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors. In: 24th European Marketing Academy Conference (EMAC), 16-19 May, Paris, France.
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s): | Veloutsou, Dr Cleopatra |
| Authors: | Panigyrakis, G., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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