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The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors

Panigyrakis, G., and Veloutsou, C. (1995) The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors. In: 24th European Marketing Academy Conference (EMAC), 16-19 May, Paris, France.

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s):Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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