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Interfaces of the Product/Brand Manager – A Cross Sector Analysis in Consumer Goods Companies

Panigyrakis, G., and Veloutsou, C. (1997) Interfaces of the Product/Brand Manager – A Cross Sector Analysis in Consumer Goods Companies. In: 26th European Marketing Academy Conference (EMAC), 19-23 May, Warwick, UK.

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Item Type:Conference Proceedings
Additional Information:Competitive Paper
Status:Published
Refereed:Yes
Glasgow Author(s):Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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