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Panigyrakis, G., and Veloutsou, C. (1997) Interfaces of the Product/Brand Manager – A Cross Sector Analysis in Consumer Goods Companies. In: 26th European Marketing Academy Conference (EMAC), 19-23 May, Warwick, UK.
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| Item Type: | Conference Proceedings |
|---|---|
| Additional Information: | Competitive Paper |
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s): | Veloutsou, Dr Cleopatra |
| Authors: | Panigyrakis, G., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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