Panigyrakis, G., and Veloutsou, C. (1998) Brand Managers as Co-ordinators of Brand’s Team in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Annual Conference, 8-10 July, Sheffield, UK.
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|Item Type:||Conference Proceedings|
|Glasgow Author(s):||Veloutsou, Dr Cleopatra|
|Authors:||Panigyrakis, G., and Veloutsou, C.|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|