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Brand Managers as Co-ordinators of Brand’s Team in Pharmaceutical and Other Fast Moving Consumer Goods Companies

Panigyrakis, G., and Veloutsou, C. (1998) Brand Managers as Co-ordinators of Brand’s Team in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Annual Conference, 8-10 July, Sheffield, UK.

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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