Enlighten
Research publications by members of the University of Glasgow
home > services > Enlighten

Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies

Panigyrakis, G., and Veloutsou, C. (1998) Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Science, Multicultural Marketing Conference, 17-20 September, Montreal, Canada.

Full text not currently available from Enlighten.


Item Type:Conference Proceedings
Additional Information:Competitive Paper
Status:Published
Refereed:Yes
Glasgow Author(s):Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record