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The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors

Panigyrakis, G., Veloutsou, C., and Ventoura, Z. (1999) The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors. In: 28th European Marketing Academy Conference (EMAC), 11-14 May, Berlin, Germany.

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s):Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G., Veloutsou, C., and Ventoura, Z.
College/School:College of Social Sciences > Adam Smith Business School > Management

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