Panigyrakis, G., Veloutsou, C., and Ventoura, Z. (1999) The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors. In: 28th European Marketing Academy Conference (EMAC), 11-14 May, Berlin, Germany.
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|Item Type:||Conference Proceedings|
|Glasgow Author(s):||Veloutsou, Dr Cleopatra|
|Authors:||Panigyrakis, G., Veloutsou, C., and Ventoura, Z.|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|