Enlighten
Research publications by members of the University of Glasgow
home > services > Enlighten

The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors

Panigyrakis, G., Veloutsou, C., and Ventoura, Z. (1999) The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors. In: 28th European Marketing Academy Conference (EMAC), 11-14 May, Berlin, Germany.

Full text not currently available from Enlighten.


Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s):Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G., Veloutsou, C., and Ventoura, Z.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record

Tools

Deposit and Record Details