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The Future of Brand Management Structure: The Brand Managers’ View

Panigyrakis, G., and Veloutsou, C. (1999) The Future of Brand Management Structure: The Brand Managers’ View. In: Academy of Marketing Annual Conference, July 1999, Stirling, Scotland, UK.

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Item Type:Conference Proceedings
Additional Information:Competitive Paper
Status:Published
Refereed:Yes
Glasgow Author(s):Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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