Panigyrakis, G. and Veloutsou, C. (1999) The Future of the Brand Management System. In: International Conference: Preparing the Manager of the 21st Century, Thessaloniki, Greece, 16-19 December, pp. 67-75.
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| Item Type: | Conference Proceedings |
|---|---|
| Additional Information: | Competitive Paper<b> Vol. 1.</b> |
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Panigyrakis, G., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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