The Future of the Brand Management System

Panigyrakis, G. and Veloutsou, C. (1999) The Future of the Brand Management System. In: International Conference: Preparing the Manager of the 21st Century, Thessaloniki, Greece, 16-19 December, pp. 67-75.

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Item Type:Conference Proceedings
Additional Information:Competitive Paper<b> Vol. 1.</b>
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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