Veloutsou, C. (2000) Organising the Marketing Activities in the Automobile Industry: Expected and Perceived Responsibilities of Marketing Personnel. In: Academy of Marketing Annual Conference, July 2000, Derby. UK.
Full text not currently available from Enlighten.
|Item Type:||Conference Proceedings|
|Additional Information:||Competitive Paper|
|Glasgow Author(s) Enlighten ID:||Veloutsou, Dr Cleopatra|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|