Enlighten
Research publications by members of the University of Glasgow
home > services > Enlighten

Organising the Marketing Activities in the Automobile Industry: Expected and Perceived Responsibilities of Marketing Personnel

Veloutsou, C. (2000) Organising the Marketing Activities in the Automobile Industry: Expected and Perceived Responsibilities of Marketing Personnel. In: Academy of Marketing Annual Conference, July 2000, Derby. UK.

Full text not currently available from Enlighten.


Item Type:Conference Proceedings
Additional Information:Competitive Paper
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Dr Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record