Veloutsou, C. (2001) Developing Brand Relationships. In: Academy of Marketing Annual Conference, (Competitive Paper), Cardiff, Wales. UK, July 2001,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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