In this section

Ethics and Advertising: How unethical the use of guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? (abstract)

Veloutsou, C. , Daskou, S. and Kennedy, H. (2003) Ethics and Advertising: How unethical the use of guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? (abstract). In: First International Conference on Business Economics, Management and Marketing, Athens, Greece, 2004,

Full text not currently available from Enlighten.


Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., Daskou, S., and Kennedy, H.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record

Deposit and Record Details