The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model

Tsiotsou, R. and Veloutsou, C. (2011) The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model. In: 40th European Marketing Academy Conference (EMAC), Ljubljana, Slovenia, 24-27 May 2011,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Tsiotsou, R., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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