Perceived Risk When Purchasing Non-Deceptive Counterfeit Products

Bian, X. and Veloutsou, C. (2004) Perceived Risk When Purchasing Non-Deceptive Counterfeit Products. In: 33rd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,

Full text not currently available from Enlighten.


Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Bian, Mrs Xuemei and Veloutsou, Professor Cleopatra
Authors: Bian, X., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record