Bian, X. and Veloutsou, C. (2004) Perceived Risk When Purchasing Non-Deceptive Counterfeit Products. In: 33rd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Bian, Mrs Xuemei and Veloutsou, Professor Cleopatra |
Authors: | Bian, X., and Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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