Gilbert, R., Veloutsou, C. , Moutinho, L. and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra and Moutinho, Professor Luiz |
Authors: | Gilbert, R., Veloutsou, C., Moutinho, L., and Goode, M. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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