Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures?

Gilbert, R., Veloutsou, C. , Moutinho, L. and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz and Veloutsou, Professor Cleopatra
Authors: Gilbert, R., Veloutsou, C., Moutinho, L., and Goode, M.
College/School:College of Social Sciences > Adam Smith Business School > Management

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