The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research

Moutinho, L., Veloutsou, C. , Gilbert, R. and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), Milan, Italy, 24-27 May,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz and Veloutsou, Professor Cleopatra
Authors: Moutinho, L., Veloutsou, C., Gilbert, R., and Goode, M.
College/School:College of Social Sciences > Adam Smith Business School > Management

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