Tribal Brands Re-Addressing Brand Relationships

Veloutsou, C. and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 25-25 April,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz and Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management

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