Veloutsou, C. and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 25-25 April,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra and Moutinho, Professor Luiz |
| Authors: | Veloutsou, C., and Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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