Christodoulides, G. and Veloutsou, C. (2009) The Impact of Self Congruity and Brand Relationships on Brand Equity Facets. In: 38th European Marketing Academy Conference (EMAC), Nantes, France, 26-29 May,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Christodoulides, G., and Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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