The Impact of Self Congruity and Brand Relationships on Brand Equity Facets

Christodoulides, G. and Veloutsou, C. (2009) The Impact of Self Congruity and Brand Relationships on Brand Equity Facets. In: 38th European Marketing Academy Conference (EMAC), Nantes, France, 26-29 May,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Christodoulides, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
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