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Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model

Veloutsou, C. and Tsiotsou, R. (2011) Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model. In: 7th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 11-12 March,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Tsiotsou, R.
College/School:College of Social Sciences > Adam Smith Business School > Management
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