Christodoulides, G. and Veloutsou, C. (2011) Getting to Grips with the Dimensions of Brand Equity: An Exploratory European Study Amongst Consultants and Managers. In: 7th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 11-12 March, (Unpublished)
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Item Type: | Conference Proceedings |
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Status: | Unpublished |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Christodoulides, G., and Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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