Getting to Grips with the Dimensions of Brand Equity: An Exploratory European Study Amongst Consultants and Managers

Christodoulides, G. and Veloutsou, C. (2011) Getting to Grips with the Dimensions of Brand Equity: An Exploratory European Study Amongst Consultants and Managers. In: 7th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 11-12 March, (Unpublished)

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Item Type:Conference Proceedings
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Christodoulides, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
500001A European Study in Consumer Based Brand Equity (CBBE)Cleopatra VeloutsouEconomic & Social Research Council (ESRC)ESRCBUS - MANAGEMENT